Cattle Phase One recruitment
Recruiting farms and abattoirs separately is slow.
The benefit to either is abstract and not immediately obvious.
Each sample requires both farm and slaughterhouse approval
Cattle supply-chain organisations might be easier:
The farm to slaughter link is actively managed.
One relationship can unlock multiple sampling opportunities.
Sustainability reporting gives them a clearer reason to participate
Potential targets
United Kingdom: ABP, Dunbia, Kepak, Foyle, Pickstock, Buitelaar, Warrendale, Dovecote, A.K. Stoddart, Gamechanger / Belgium: Hemelaer, Sopraco / Vilatca / France: SICAREV, ELIVIA/Terrena, Bigard / Spain: Grupo Medina, El Encinar / LATAM: Minerva, MBRF/Marfrig, JBS, Las Piedras / Mongolia: Metagro, Bulgan Makh Market
23 organisations, 7+ markets
200,000+ Farmer/Producer relationships
18m+ cattle/year represented
13,000+ UK farmers · ~650,000 cattle/year
Sian Southwell
Senior Agriculture Manager
info.uk@abpbeef.com
Not yet captured
Europe
United Kingdom
Not contacted