How our solution works

COLLECTION
To accurately reference the origins of consumer products, we collect samples from forests and agricultural land around the world with sufficient density to create a global map of samples.


ANALYSIS
Once collected, each sample is analysed to provide a unique chemical, genetic and anatomical signature that’s specific to its species and location. When complete, this information is added to our library.




COMPARISON
By applying the same analysis to consumer products, matches can be found within our reference library to identify what the product is and where it originated.






Our challenge is to build a library of reference samples from around the world in sufficient detail to enable any consumer product to be tested against this to determine its origin. Many of our samples have to be collected from remote locations, so the funds we raise are needed to support collection expeditions on the ground as well as providing the collection kits themselves. All private donations go towards the many sample collectors working in each country to help us build this library.
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SAMPLES COLLECTED TO DATE
31,370
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SPECIES COLLECTED TO DATE
347
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EXPEDITIONS TO DATE
77
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COUNTRIES VISITED TO DATE
44
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COMMODITIES COLLECTED TO DATE
timber, cocoa, soy