A new global <em>standard in product</em> verification

A new global standard in product verification

World Forest ID has been formed by an international group of organisations, each bringing their expertise in forestry, traceability and biological sciences to create a new global standard in species and origin verification. To date we have collected 2163 samples, from 290 species in 28 countries. Data from the library of references we’re building can be used by companies and prosecutors around the world to ensure that consumers are not being sold a lie.

Ensuring the integrity of sample collection

Ensuring the integrity of sample collection Ensuring the integrity of sample collection Ensuring the integrity of sample collection

Ensuring the integrity of sample collection

We partner with labs, governments, NGOs and universities in every locality to recruit specialist collectors. Every collector goes through rigorous training to ensure collections follow our strict protocols and adhere to an equally strict chain of custody. To help manage and continuously refine protocols, we’ve developed our own software and mobile app in collaboration with leading scientists and field collectors.

VISIT THE COLLECTOR TRAINING SITE

A combined approach to analysis

A combined approach to analysis A combined approach to analysis A combined approach to analysis

A combined approach to analysis

Our reference samples are shared with specialist testing labs throughout the World Forest ID network. This combined approach utilises:

  • Stable Isotope Ratio Analysis for origin
  • Mass spectrometry for identity
  • Digital imaging for identity
  • Genetics/DNA for identity and origin
  • Trace element analysis for origin

Once analysis is complete all the data is uploaded to our library, available for use by companies and governments.

World forest ID <em>in action</em> World forest ID <em>in action</em>

World forest ID in action

In 2015 Lumber Liquidators, the largest hardwood retailer in the US, pleaded guilty in a federal court to environmental crimes related to illegal importation of hardwood flooring. “The case against Lumber Liquidators shows the true cost of turning a blind eye to the environmental laws that protect endangered wildlife,” said Assistant Attorney General John C. Cruden. “This company left a trail of corrupt transactions and habitat destruction. Now they will pay a price for this callous and careless pursuit of profit.” This conviction was secured with the help of data developed in collaboration with World Forest ID partners.

World forest ID <em>in action</em>